The impact of social factors on Waitrose is moderate. To sustain itself in the unstable economic environment, the company had to implement flexible strategies associated with continuing to produce and selling foods of relatively superior quality compared to other grocery retailing companies in the United Kingdom. With the help of the strong brand image, the company has been making attempts to stabilise its infrastructure to meet the recession on a long-term basis. The financial crisis, which is associated with the economic environment, adds to the challenges that Waitrose faces. These limitations emerged reasonably recently due to the Brexit vote, which led to the overall decreased influence of the country in the global arena (Oliver et al., 2018). In terms of political factors, Waitrose & Partners experience the most significant pressure from varying trade policies as well as the uncertainty in the import and export operations.
On their own, organisations cannot directly influence the changes in the elements, while the factors themselves cannot control an organisation’s profitability. It is essential to help organisations establish their external factors that can impact the decision-making process. Market Environment Analysis PESTLEĪ PESTLE analysis is used as a broad activity associated with fact-finding. This report aims to conduct a strategic management analysis of Waitrose & Partners, including the company’s market environment analysis, internal analysis, resource and capability analysis, and strategy formulation. The potential for Waitrose & Partners’ expansion is significant, and it is vital to evaluate the company’s strategy and positioning in the current market. The company’s annual revenue for 2020 was $8.22 billion (£6.08 billion) (Dun&Bradstreet, 2020). Due to the increased need of customers to find as many essential products at a store as possible, Waitrose is also planning to strengthen its non-food offering of clothing and houseware items in the Food & Home store ( Coronavirus: latest retailer announcements, 2020).īesides, by partnering with an online grocer Ocado, Waitrose can deliver groceries to homes around the country, which is essential during the COVID-19 pandemic.
The grocery store chain aims to continue increasing its retail presence in the United Kingdom and beyond by entering into the convenience market and creating new stores of formats, and collaboration with other retailers.
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